As a copywriter, I attend a number of food and wine marketing events, as I did yesterday at NYC’s Italian Wine Week. As usual, stacks of gorgeous collateral materials crowded vendors’ tables. Unfortunately, much of it fell flat. Why? Because "la bella figura"—being ... [Read More] [Leave a comment]
Archives for January 2009
Turn your Garbage into Gold: Compost with an Indoor Worm Condo
Part Two of a Copywriters' Kitchen two-part series: Worm Composting in 7 Simple Steps If you read yesterday’s Copywriters’ Kitchen post, you realize the positive impact your household can have on the environment—simply by composting your garbage. You discovered you don’t need ... [Read More] [2 Comments. Please leave another.]
Turn Your Garbage into Gold: Urban Worm Composting Made Easy
Part One of a Copywriters' Kitchen two-part series: Composting Myths and Facts Think the ecological crisis is too big to tackle—that your little household has no impact on the environment? Think again. By taking one simple step—composting your garbage—you can reduce ... [Read More] [8 Comments. Please leave another.]
Chunky Tomato Soup with Arborio Rice
Speedy Scratch Supper recipe from Copywriters’ Kitchen Dead on your feet after a long day? Kids/spouse/partner fainting with hunger? Need to turn on your heels for a PTA meeting, evening work—or just want to collapse in bed ASAP? Time for a Speedy Scratch Supper from ... [Read More] [4 Comments. Please leave another.]
30 Frugal Food Staples that prepare you for any mealtime emergency
“What’s for dinner, Mommy?” Oops. A quick peek in your cupboard reveals a tin of anchovies, a box of Shredded Spoonfuls and some chocolate whey powder. Guess it’ll be pizza. Again. Don’t beat yourself up—but do take steps to turn things around. It’s the New Year. We have ... [Read More] [1 Comment. Please leave another.]