In case you need some menu ideas… Here's what we're cooking this week in the Copywriters' Kitchen: Monday Whole Wheat Pizza with sautéed onions Green salad (Sound familiar? Yes, we ate this last week.) Tuesday Burritos made with whole wheat tortillas, sour cream ... [Read More] [Leave a comment]
Archives for 2009
Indulgent Comfort Food: Demerara Sugar Cookies and Demerara Vanilla Hot Chocolate
Demerara, mon amour Fellow foodies: If you've never tried Demerara sugar, you're in for a taste sensation. Over the weekend, give yourself—and your family—a treat with these two delicious, easy recipes, below, for Demerara Sugar Cookies and Rich Demerara Vanilla Hot ... [Read More] [6 Comments. Please leave another.]
Need an antidote to Bacon Explosion? Try Recipe-Ready Tofu.
Half my family are blood-thirsty carnivores who lust after food like the Bacon Explosion. The other half are vegetarian. How do I pull off a family-pleasing meal without heated philosophical debate—and hours slaving over a hot stove? My favorite solution is to cook dishes so ... [Read More] [2 Comments. Please leave another.]
Copywriters’ Kitchen Weekly Menu February 1, 2009
Ever wake up with a mental hangover the day after a client meeting? That bad feeling that you promised to deliver too much too soon? This week's like that for me. I have a ridiculous deadline and time for little else—including cooking. That's why I set aside time over the ... [Read More] [Leave a comment]
Why “La Bella Figura” isn’t Enough to Sell Italian Wine to U.S. Buyers
As a copywriter, I attend a number of food and wine marketing events, as I did yesterday at NYC’s Italian Wine Week. As usual, stacks of gorgeous collateral materials crowded vendors’ tables. Unfortunately, much of it fell flat. Why? Because "la bella figura"—being ... [Read More] [Leave a comment]
